Data strategy: 3 reasons why sales managers need to have one

Sales managers are resilient folk. For many, adapting to leaps in technology, economic volatility, and radical shifts in buying behavior is the norm. Often they emerge stronger and better equipped to succeed. Not surprisingly then, this Covid era, with any number of unforeseen business challenges has prompted many sales managers to examine themselves and their teams and to commit to up their game. One given— in this tumultuous time — is a data strategy.

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