Can the RACE theory capture a product’s success?

So let’s get straight into it, when wanting to find the success of a product there are so many factors to explore. Can the four elements from the RACE theory define the success of a product? We think so. RACE is a common method used within digital marketing using metrics to define the success of a campaign. It’s assumed that anybody can take these four elements and provide evidence to demonstrate if the product has been successful or not. Let’s say we have a product we want to release, we can only do so much research beforehand …

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